Are you working on your business – or in your business?


One of the biggest mistakes you can make as a business owner is to create a company that is dependent on your daily involvement for its success.

This is what I call working “in” your business. You’re writing basic sales letters, attaching stamps, and guiding staff step-by-step through each task.

There are a number of problems with this approach. One is redundancy. You’re paying your staff to carry out tasks that you eventually complete. The second is poor time management. You’re spending your day – at your high hourly rate – on tasks as they arise, leaving little room for the tasks you need to be focused on, such as building your business.

The solution here lies in effective systemisation of your business. Clearly established policies and procedures that empower your staff to take on the responsibility of running daily operations.